For online business ventures that operate on the Internet, the website serves as a virtual office or shop: a “digital address” so to speak. It’s where most transactions occur, or initiate, whether selling or handling customer support issues. These websites also allow businesses to keep operating day and night, while still letting the site owner enjoy a flexible schedule.
As the websites and blogs play an important role in the operation of online businesses, quality traffic becomes an essential aspect to the profitability of a business. As many business and marketing experts agree, potential sales can be boosted by high website traffic. The more people who visit and navigate through your web site, the higher the probability that they will be encouraged to purchase products and services that you offer.
This is why anyone who is engaged in making money online invests in strategies for generating website traffic. One of the ways through which they do so is blogging. Maintaining a blog along with your website is a great strategy for encouraging more visits to your site. With blogs, your business can stay in touch with your subscribers, readers, customers and prospects. This creates a “tribe” of loyal followers for your business, and helps you to grow your business.
If you’re maintaining a website for your online enterprise, you should also have a passion for blogging.
Because you can make the two strategies work together to enhance your sales potential.
Here are some tips on how you can drive traffic to your website through blogging:
- Create Valuable Content With a Personal Touch.
Blogs are popular because of their content and they appeal to a niche interest. (Notice I didn’t say “niche market”).
Readers visit blogs because they’re interested in the topics being discussed there. Also, blogs have personal touches from the writers themselves. They write posts that readers from all over the Web can relate to, understand, and find relevant. Make sure your blog posts have the same effect for your readers and you appeal to THEIR interests. That way, they will feel at ease learning about your product, service or offering. After you’ve formed a bond with them, your marketing strategies will most likely be received with a very positive outlook. Eventually, your call for action — that is, for them to visit your website, or your affiliate site — will be received in a positive way.
- Include Links to Your Website In Your Blog Posts.
If you maintain a blog that is related to your business (niche), then you need to be efficient with link-building efforts. Never forget to include links to your website in your blog. Also, install the AddThis plugin on your blog so your readers can share your posts with others.
Place your link in strategic places in your articles so that you will have better results.
Another thing you want to do is install the Google Analytics plugin on your blog so you can track your metrics.
Another plugin to install on your blog is the Smartsupp chat module so that your visitors can chat live with you when you’re online. It’s a great tool to use when you’re online because it helps conversions when your readers can chat with you in LIVE real time. You can also go offline with it, and they can still leave you a message, and you can get in your Smartsupp back office and answer their question(s) and they’ll be notified by email. It’s a super conversion tool for your business… and it’s FREE.
Also, you can try focusing some of your posts on the recent announcements and developments in your website. In these posts, you can include links to special parts of your website so that your readers can have a direct access to your page. Complement every call for action and interaction with direct links to your website.
- Encourage link-building with your visitors and recommendations for their friends to visit your blog.
The best benefit of your blog is that it can help you get in touch with new segments of your target market. One of those ways is by installing the AddThis social sharing plugin on your blog. That way, your readers can “share” your post on social media, and with their friends and colleagues.
You can encourage your readers to recommend (“share”) your page to their blog visitors, who may be from a different market segment than the one you’re targeting. Effectively building relationships with your readers can help you progress in the growth of your blog. This will help you expand your blog’s market reach. The more people who visit your blog, the higher your chance is of generating traffic for your website.
A lot of people think that blogging is just an interesting hobby, but used properly, your blog can also explode awareness to your business, or to your brand, and it’s also a great way to make money online. I have blogs that have been sending me traffic for over 20 years, and they continue to put money into my revenue streams.
Yes, I said STREAMS, as in PLURAL.
It’s important to realize that there are numerous ways to legitimately make money online that you can benefit from for you and your family. Just make sure that you utilize the right strategies and maximize your readership potential.
Also, always keep the content of your blog and your website congruent to your topic and keywords so that your readers don’t get lost in your message.
These strategies have been very successful for thousands of bloggers who have been promoting an online business: including myself… and they can do the same for you.
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