Social media sites like Facebook, Twitter, Instagram, and LinkedIn are a great way to reach a lot of people at once. Many people using social media for business see it as a way to push information to their audiences. But social media is also a great tool to get information from your audience. The most effective way to do this is through authentic conversations directly with your audience inviting their feedback and comments. There are also a number of tools that can tell you a lot about your audience–even if they aren’t always typing replies to your content. Read on for ways to learn more about your customers and audience using some readily available and free social media tools.

Facebook Likes

When a fan gives your content a “like”, it means they support what you have to say or offer. It’s not a big commitment like a comment on your post, but it’s something to pay attention to. Try out different types of content on your Facebook page, such as offering a deal or sharing a tutorial and see which piece of content receives more likes. This can tell you the type of content and even products your customers are looking for. Do you have fans that always like your content? Reach out to them with a special offers for being such a good fan. Remember, Facebook friends can now easily see when someone likes a post, so it’s also a great promotion.

Facebook Insights

You can dig deeper into your social media activity in Facebook Insights. These are offered to anyone who manages a Facebook page. Dig into all the categories of your insights to learn the demographics of your fans, what time they’re online and who they are. You can even go so far as to target your posts based on demographics, allowing you to test what you learned from your likes and insights.

Social media isn’t a one way conversation or just a way of sharing information. Use social media to learn more about your customers and potential customers and offer them more of what they like!

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